Marketing, Commerce and Service

COURSES

BACHELOR’S DEGREE

  • Management – Marketing
  • Tourism – Tour Operator and Travel Agency Services Operation and Management
  • Business – Commerce

MASTER’S DEGREE

  • Management – Marketing
  • Marketing

POST-GRADUATE/ DOCTORATE COURSE

  • Economics and Management (Marketing)

ADDITIONAL EDUCATIONAL PROGRAMMES
 
Russia-Netherlands international business studies programme RIMA-A (marketing). The programme is aimed at developing marketing skills, decision making, market studies, management and planning of marketing activities. The course lasts 9 months with students receiving a national diploma of professional qualifications, certificate of INOLLAND University of Applied Sciences (Netherlands) and a certificate of the Internationalization in Higher Education Organization (Netherlands)

Presidential programme on management training for the RF national economy (acting since 1998) is a nation-wide programme of further professional training implemented on the basis of universities and implying practical internships abroad. The programme is aimed at young working professionals and comprises training in specific economic spheres and management.

Penza Marketer Club is an informal union of professionals from various spheres: business, science and education. The goals and the activities of the club are aimed at developing business, marketing and science in Penza, establish business contacts between club members, provide opportunities for professional development via personal communication and exchange of experience.

RESEARCH & OTHER ACTIVITIES

RESEARCH GROUPS

Marketing Management of Social and Economic Systems

RESEARCH THEMES

  • Relationship marketing as the key concept of business management
  • Marketing technologies in different sphere of economy
  • Theory and methodology of marketing in service and tourism
  • Marketing strategic management

COLLABORATION

  • Tourism Services Centre 'Insertum'
  • Penza Chamber of Commerce and Industry
  • Penza Resource Centre for the Presidential programme on management training for the RF national economy
  • Higher School of Economics (Moscow)
  • St. Petersburg State University of Economics
  • Samara State University of Economics

CONTACTS

Offices  323-325/ building № 9/ Penza State University
e-mail: penzamarketing@mail.ru, penzamarketing@pnzgu.ru
Tel: (8412) 36-82-79, (841-2) 36-84-29
Site: http://dep_mkiso.pnzgu.ru/ (Russian version)

STAFF PROFILES

Дата создания: 31.03.2016 16:48
Дата обновления: 01.04.2016 09:21