Degree: BACHELOR
Duration: 4 years (8 semesters)
ECTS: 240
Fields of study: Information Technologies, Applied Informatics, Market Analytics, Digital Marketing, Applied and Information Processes, Information Systems
Languages of instruction: Russian, English (on request)

DESCRIPTION

The mission of the programme is to train an active, creative-minded professional in the field of design and production and technological activities for the creation (modification) and maintenance of information systems designed to automate organizational management tasks and business processes of enterprises (organizations) of various forms of ownership and contribute to improving the efficiency of their employees (users of information systems).

AIMS

production and technological activity:
•    developing and integrating software modules and components;
•    checking software performance;
•    installing information system software and loading databases;
•    keeping technical documentation;
•    testing information system components in accordance with the set scenarios;
•    conducting primary training for users in information system operation;
•    implementing technical support for information systems during their operation;
•    implementing information maintenance for applied processes;
•    design systems conceptually and logically.

design activity:
•    collecting and analysing detailed information for formalising the subject area of a project and customer-specific requirements;
•    forming and analysing requirements for informatisation and automation of applied processes;
•    formalising the subject area of a project
•    simulating applied and information processes;
•    making technical and economic justifications for project solutions;
•    developing information system technical specifications;
•    designing information systems according to the types of support;
•    programming applications;
•    creating information system prototypes.

organisation and management activity:
•    formalising the results of the work in researching Internet user behaviour, competitors selling goods and services, and customers’ demand for their goods;
•    defining and coordinating a web-site promotion campaign budget, information resources, Internet goods and services with a customer;
•    identifying the efficiency of promoting web-sites, interactive applications, information resources, goods and services on the Internet according to a system of indicators coordinated with a customer;
•    formalising the results of network traffic;
•    developing company strategies for promoting web-sites, interactive applications, information resources, goods and services on the Internet;
•    conducting works on implementation and adjusting the strategies for promoting web-sites, interactive applications, information resources, goods and services on the Internet;
•    preparing and conducting e-mailing;
•    making reports on the implementation of the strategies for promoting web-sites, interactive applications, information resources, goods and services on the Internet.

LEARNING OUTCOMES

On successful completion of the course the student should be able to:
•    examine organisations, identify consumer information needs, and form requirements for a marketing information system;
•    develop and adapt applied software;
•    design marketing information systems according to the types of support;
•    make technical and economic justification of project solutions and draw up technical specifications for the marketing information system development;
•    simulate applied (business) processes and subject area in marketing;
•    implement marketing information systems;
•    set up, operate and support marketing information systems and services;
•    test marketing information system software components.
•    keep a database and provide information support for marketing applied solutions;
•    use marketing tools, develop and implement marketing programmes for marketing complex elements;
•    use digital technologies to achieve the marketing goals of an organisation, create customer value and shape the client experience in the context of digital transformation;
•    conduct marketing research and analysis of economic agents’ and markets’ behaviour in the digital environment.

EMPLOYMENT OPPORTUNITIES

Graduates of the programme can work in information and computing centres of organizations, IT companies, information consulting organizations, information technology departments of organizations as software engineers, database developers, information system software testers, information system implementation specialists, information system programmers, information system implementation and maintenance consultants, business analysts, employees of the information systems service department.