Degree: MASTER
Duration: 2 years (4 semesters)
ECTS: 120
Fields of study: Management, Public and Municipal Administration, Marketing
Languages of instruction: Russian, English (on request)

DESCRIPTION

The programme is aimed at developing a set of universal, general professional competencies necessary for the adequate, effective and successful performance of professional activities of increased complexity and professional competencies corresponding to work functions. The complex of acquired knowledge and competencies should provide the ability to analyse trends in the formation of market characteristics (the ratio of supply and demand, market conditions, competition, etc.), timely adapting to them the strategy of innovative development of companies; to make decisions related to the development of strategic and operational and tactical planning measures, optimisation of the choice of product range, setting priorities for pricing and communication policy, sales and distribution infrastructure, as well as indicating the economic effectiveness of marketing campaigns.

AIMS

research activity:
•    solving research tasks and participating in organising research in marketing;

information analysis activity:
•    organising and conducting marketing and strategic analyses of the activities of economic agents and markets in a global environment.

organisation and management activity:
•    developing and implementing marketing programmes for the elements of a marketing complex;
•    building, developing and optimising functional, strategic, operational and organisational systems for performing marketing functions in an organisation;
•    applying digital marketing technologies and tools in professional activities.

LEARNING OUTCOMES

On successful completion of the course the student should be able to:
•    conduct comprehensive marketing research on various markets;
•    conduct system analysis of the market and forecast its development in order to ensure its efficient operation and meet customer needs;
•    provide scientific support for marketing activities;
•    develop methods and tool for marketing research and analyse its results;
•    search, collect, process, analyse and systemise information on research topics;
•    prepare reviews, reports and scientific publications on current problems in marketing;
•    search, analyse and evaluate information for preparing and making management decisions in organisation marketing;
•    analyse the current marketing system’s efficiency;
•    analyse and model marketing planning processes;
•    plan financial flows related to the marketing activities of a company;
•    assess the efficiency of marketing projects, considering the uncertainty factor;
•    in professional activities, use information acquired upon the analysis of marketing data and publicly available criteria for assessing company risks;
•    conduct auditing of a marketing system in an organisation;
•    form an enterprise marketing system;
•    monitor and assess marketing activities of enterprises at various levels (federal, regional, municipal (local));
•    develop strategies for marketing activities of an organisation, plan and implement measures for its implementation;
•    manage the marketing department in enterprises and organisations of various forms of ownership;
•    organise creative teams to solve organisation and management tasks, manage a team;
•    assess marketing cost-effectiveness and build an organisation marketing system.

EMPLOYMENT OPPORTUNITIES

Graduates are able to work in organisations of any organisational and legal form (commercial, non-profit, state, municipal) as executors or managers in various services of the management apparatus; state and municipal government bodies; structures in which graduates are entrepreneurs who create and develop their own business; research organisations, related to solving management problems.