Degree: MASTER
Duration: 2 years (4 semesters)
ECTS: 120
Fields of study: Advertising, Public Relations, Media, Company Image
Languages of instruction: Russian, English (on request)

DESCRIPTION

Rapidly developing communication technologies have profoundly transformed both society and the individual. In this context, the system of mass media and mass communication has become a key factor in the development of various sectors of the economy and society as a whole. Public relations today play an essential managerial role within organisations, influencing agenda-setting and the shaping of public opinion. Advertising is assuming an increasingly important role within the system of integrated marketing communications, without which the modern market cannot function. On the one hand, it serves practical economic purposes; on the other, it reflects mass culture and bears witness to its time. Advertising and public relations, as means of transmitting cultural information, play a projective role in enabling individuals and society to internalise cultural values within the process of cultural exchange. The mission of the programme is to train highly qualified creative professionals in the field of communications. The principles underlying the programme are closely linked to the general traditions of Russian university education in the applied social and humanities disciplines.

AIMS

organisation and management activity:
•    organising the work and managing an enterprise (unit) in the modern industry of advertising and public relations.

project analysis activity:
•    creating a concept and planning the implementation of an individual and (or) group project in the field of advertising and public relations.

technological activity:
•    implementing system process engineering to produce communication products using modern information technology.

research activity:
•    conducting research in the field of advertising and public relations based on individually developed or adapted methods.

LEARNING OUTCOMES

On successful completion of the course the student should be able to:
•    implement project analysis activities, taking into account the specifics of the professional field;
•    develop strategic concepts and business planes for projects, as well as manage project activities;
•    implement innovative activities in the field of advertising and public relations in public administration and business;
•    conduct research in the field of advertising and public relations;
•    analyse, make research summaries and conclusions, propose new ideas, interpret and present research results;
•    organise the work and manage an enterprise (unit) in the field of advertising and public relations;
•    in professional activities, apply a series of modern technological solutions, technical means, techniques and methods for both online and offline communications;
•    consider trends in the development of social and state institutions for their versatile coverage in created media texts and products;
•    use the diversity of Russian and world achievements when creating media texts and products;
•    meet the demands and needs of the society and audiences in professional activities;
•    consider trends in the development of media communication systems of Russia and the world based on political and economic mechanisms of their operation, as well as legal and ethical standards of regulation;
•    consider the influence and consequences of their professional activities, following the principles of social responsibility.

EMPLOYMENT OPPORTUNITIES

Graduates of the Master's programme may work in the fields of communications, information and communication technologies — particularly in the promotion of media products, including print publications, television and radio programmes, and online resources. They may also be employed in the media, publishing and printing industries, including roles within multimedia, print, television, and radio broadcasting outlets.