Degree: BACHELOR
Duration: 4 years (8 semesters)
ECTS: 240
Fields of study: Social Sciences, the Humanities, Advertising, Public Relations
Languages of instruction: Russian, English (on request)

DESCRIPTION

The programme prepares Bachelor’s degree students for successful professional activity in advertising and public relations to provide information and communication for central and local government, business-structures, public organizations, etc. The programme provides the training of highly qualified and competent staff demanded in the sphere of advertising and public relations. The students acquire professional knowledge and skills; develop competences which contribute to social mobility and competitiveness at labour markets.

Forms of in-class activity: lectures, laboratory classes, practical classes, review sessions, and students’ individual work.

AIMS

organization and management  activity:
•    participating in managing, planning and organizing the work of advertising and public relations departments of a firm or an organization;
•    participating in developing efficient internal communications, creating a favourable psychological climate in a team;

project activity:
•    participating in making projects of programmes and events in advertising and public relations, providing methods and tools for implementing projects, organizing work of the project team;
•    preparing project and supporting documentation (technical and economic feasibility study, technical design specification, business plan, creative brief, agreement, contract);

communication activity:
•    creating efficient communication infrastructure of an organization, providing internal and external communication, including that with public agencies, social organizations, commercial structures, and mass media;
•    participating in creating and maintaining corporate culture;

advertising and information activity:
•    developing, producing and disseminating advertisements, including text and graphic, work and presentation materials using traditional and modern advertising tools;

market research, forecasting and analytical activity:
•    participating in organizing and conducting marketing and sociological research;
•    preparing analytical policy briefs, reviews and forecasts;

information and technological activity:
•    participating in developing, producing and disseminating advertisements, including text and graphic, working and presentation materials; 
•    participating in preparing project and supporting documentation connected with conducting advertising campaigns and particular events (technical and economic feasibility study, technical design specification, business plan, creative brief, agreement, contract);
•    participating in design and technological support of the projects under implementation.

LEARNING OUTCOMES

On successful completion of the course the student should be able to:

•    solve standard professional tasks using information and communication technologies and taking into consideration the major information safety requirements;
•    perform professional advertising and public relations functions in different departments;
•    prepare project documentation (and economic feasibility study, technical design specification, business plan, creative brief, agreement, contract);
•    use methods and tools to implement projects;
•    create effective communication infrastructure of an organization, provide internal and external communication;
•    organize and conduct marketing and sociological research;
•    prepare, produce and disseminate advertisements, including text and graphic, working and presentation materials;
•    make quick decisions, including crisis situations; develop non-standard decisions;
•    gather and systemize research information on the theme of research in the sphere of advertising and public relations;

EMPLOYMENT OPPORTUNITIES

The graduates are employed in federal bodies of state power, public authorities of the constituent entities of the Russian Federation, local government bodies; non-governmental, social and commercial organizations; mass media; research and educational organizations; production and service organization.