Degree: BACHELOR
Duration: 4 years (8 semesters)
ECTS: 240
Fields of study: Advertising, Public Relations, Media, Company Image
Languages of instruction: Russian, English (on request)

DESCRIPTION

The mission of the programme is to provide, based on a competency approach, the preparation of bachelors for successful professional activity in the fields of advertising and public relations. This aims to support the informational and communicative needs of government and municipal authorities, business structures, public organisations, and others, as well as to enable successful continuation of professional education in master's programmes.

AIMS

authoring activity:
•    developing, preparing the release of, producing and distributing advertisements, including text, graphic, work and presentation materials as part of traditional and modern advertising tools;
•    preparing scenarios for and planning a new product.

organisation activity:
•    managing, planning and organising the work of advertising and PR services for a company or organisation;
•    building efficient internal communications and creating a positive psychological climate in a team.

project activity:
•    designing programmes and specific activities in the field of advertising and public relations, providing means and tools for project implementation, and organising the work of separate project teams;
•    preparing project and related documents (feasibility study, specifications, business plan, creative brief, agreement, agreements and contracts).

marketing activity:
•    organising and conducting marketing and sociological research;
•    preparing analytical reports, reviews and forecasts.

LEARNING OUTCOMES

On successful completion of the course the student should be able to:
•    prepare for marketing research and provide advising on research in the professional field;
•    develop a concept, prepare and implement activities for promoting goods and services on the market;
•    design activities in the field of advertising and public relations;
•    assess the efficiency of advertising and PR activities and form analytical reporting in professional activities;
•    create communication products of various genres for target audiences;
•    create, assess and distribute communication products using relevant technical means on various media and platforms;
•    create socially desirable media texts in accordance with the norms of the Russian and foreign languages or norms of other sign systems;
•    consider trends in the development of social and state institutions for their versatile coverage in created media texts and products;
•    use the diversity of Russian and world achievements when creating media texts and products;
•    meet the demands and needs of the society and audiences in professional activities;
•    consider trends in the development of media communication systems of Russia and the world based on political and economic mechanisms of their operation, as well as legal and ethical standards of regulation;
•    consider the influence and consequences of their professional activities, following the principles of social responsibility.

EMPLOYMENT OPPORTUNITIES

A graduate will be able to work at the level of a municipality, city, region, country, and the modern world as a whole. A graduate who possesses the knowledge and skills to develop advertising products and campaigns, understands the participants in the advertising process, will be able to work both on the client side and in advertising agencies, and implement programmes for organising advertising activities in fields such as commercial, social, political, and public sectors, enabling them to secure a respectable position. They will be able to take into account the specifics of the relevant economic sectors and the characteristics of development at regional, national, and global levels.